Tokio Marine to promote insurance coverage insurance policies by way of Amazon
Tokio Marine & Nichido Fireplace Insurance coverage will promote insurance coverage on Amazon Japan’s web site, beginning Aug. 22, because it appears to take benefit the platform’s huge digital gross sales channel to succeed in youthful patrons, Nikkei has realized.
Clients can join insurance policies by way of their Amazon account, by way of which they are going to be capable of deal with transactions starting from premium funds to receipt of claims. Tokio Marine would be the first main insurance coverage firm in Japan to promote protection on this manner.
Insurance coverage gross sales have historically been executed face-to-face or by way of firms’ personal web sites. Nonetheless, most insurers haven’t been in a position to take full benefit of digital gross sales channels, with lower than 10% of automotive insurance coverage insurance policies bought on-line within the trade as a complete, for instance.
Promoting by way of Amazon will assist entice youthful clients unfamiliar with insurance coverage, Tokio Marine believes.
Clients entry a particular web site for buying insurance coverage by way of an commercial on the Amazon web site. The system makes use of an information linkage mechanism referred to as API, or Software Programming Interface, so there isn’t any have to reenter private info such because the buyer’s title, deal with, e mail deal with or cellphone quantity.
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